The launch of the PlayBook by Research In Motion Ltd. (TSX:RIM) not greeted by jostling crowds – Dominion Lending Centres Clearlease
TORONTO – (April 20, 2011) Clearlease.com Reports The launch of the PlayBook tablet by BlackBerry maker Research in Motion was not greeted by jostling crowds of latest-tech-hungry geeks and lineups for the new device at stores could be tallied on one hand.
The stark contrast with the launch of rival Apple’s iPad 2 tablet last month was impossible to miss — marketing hype accelerated in the weeks leading up to the new iPad’s debut and swarms gathered around the block to get their hands on it.
But experts caution that comparing the two devices is like comparing apples to blackberries — they’re both fruit, but for different tastes.
And the lack of hoopla seemed irrelevant to Ian Chan, who was first in line at 6 a.m. outside a Best Buy store in Toronto for the 7 a.m. launch.
“Apple’s really good at marketing and there’s a lot of brand loyalty, I guess, to Apple, with every one of their products — like the iPad or the iPhone — they always generate a lot of good buzz,” said Chan, who works in marketing.
“RIM, I don’t think they’ve done that. I haven’t seen any commercials or anything for the PlayBooks.”
Chan said he thought the PlayBook was worth lining up for because it is smaller than the iPad, which makes it easier to travel with.
Industry experts had predicted lineups for the PlayBook would be short, as the device was available at a wide number of stores and Research in Motion booked preorders online, which Apple did not allow.
Several gadget reviewers have criticized the tablet for not having BlackBerry ‘s signature email capability, which will be featured in versions to be released later this year. RIM also received negative publicity when co-CEO Mike Lazaridis abruptly ended a BBC interview about the PlayBook last week when a reporter strayed off topic.
Waterloo, Ont.-based Research In Motion Ltd. (TSX:RIM) has said it expects most of its buyers will be businesses.
Tony Chapman, CEO of advertising firm Capital C in Toronto, said he believes RIM is smart to focus on business users and sell its new product as a gadget that will help boost efficiency. He predicts future apps will be those useful to business users, like presentation software, data manipulation, collaboration, e-commerce or video conferencing.
“If they fight a direct strategy to Apple — my tablet and your tablet— and focus on the same target audience, I think they will fail,” he said.
“By dividing and conquering, focusing on being the very best at the business segment, they will succeed because that’s where BlackBerry has been entrenched in the last 10 years.”
At the flagship Sears Canada store in downtown Toronto, James Tetreault, divisional merchandise manager of electronics, said PlayBook sales Tuesday morning were in line with what he expected.
“It’s brand new technology. There’s not the lineup that Apple has had — due to all the PR that RIM has gotten the last few days. But overall, I think the turnout we had today was good,” he said, adding that the store presold over 150 units, which he considered successful for a new technology product.
Sears currently doesn’t sell Apple products, so he could not compare the PlayBook’s first day sales to those of the iPad.
For more information please visit us at: http://www.clearlease.com/Career-Opportunities.html
About Dominion Lending Centres Clearlease
Dominion Lending Centres Clearlease Commercial (DLC Clearlease / Clearlease.com ) is a fully diversified Lease Finance Mortgage Banking Brokerage Company specializing in Equipment Leasing, Automobile Leasing, Residential, Commercial Lending / Mortgage Financing. DLC Clearlease possesses the capability to accommodate financing needs ranging from a small second Home Mortgage to a Multi-Million Dollar Commercial Projects. No mortgage is too small or too large for this integrated Company.
Headquartered in Downtown Vancouver, British Columbia. We’re expanding in Q2, 2011 to Calgary and Edmonton, Alberta! In Q3, 2011 we are expanding in Toronto, Ontario! Dominion Lending Centres Clearlease services clients from Coast to Coast. Our Residential Group has a team of Licensed Mortgage Brokers offering our clients the best terms and rates available in the current market. Our Commercial Funding/Mortgage Group is active across Canada Funding Mortgages in cities such as Toronto, Edmonton, Calgary, Vancouver and Victoria.
You may have recently seen a Dominion Lending advertisement on such media outlets as: Global News, CTV News, CBC Television, Rogers Sportsnet or possibly heard the great Don Cherry, a Canadian Sports legend, discuss Dominion Lending Centres.
Contact:
Dominion Lending Centres Clearlease
HEAD OFFICE, Bentall Two, Suite 900,
555 Burrard Street, Vancouver, BC, V7X 1M8, CANADA.
Mr. A. Pidgeon, Editor in Chief
Tel: (604) 696-1221 ext. 177
eMail: [email protected]
Website: http://www.clearlease.com
News: http://clearlease.com/category/equipment-lease-blog/feed/rss
Twitter: @clearlease
###
TORONTO – (April 20, 2011) Clearlease.com Reports The launch of the PlayBook tablet by BlackBerry maker Research in Motion was not greeted by jostling crowds of latest-tech-hungry geeks and lineups for the new device at stores could be tallied on one hand.
The stark contrast with the launch of rival Apple’s iPad 2 tablet last month was impossible to miss — marketing hype accelerated in the weeks leading up to the new iPad’s debut and swarms gathered around the block to get their hands on it.
But experts caution that comparing the two devices is like comparing apples to blackberries — they’re both fruit, but for different tastes.
And the lack of hoopla seemed irrelevant to Ian Chan, who was first in line at 6 a.m. outside a Best Buy store in Toronto for the 7 a.m. launch.
“Apple’s really good at marketing and there’s a lot of brand loyalty, I guess, to Apple, with every one of their products — like the iPad or the iPhone — they always generate a lot of good buzz,” said Chan, who works in marketing.
“RIM, I don’t think they’ve done that. I haven’t seen any commercials or anything for the PlayBooks.”
Chan said he thought the PlayBook was worth lining up for because it is smaller than the iPad, which makes it easier to travel with.
Industry experts had predicted lineups for the PlayBook would be short, as the device was available at a wide number of stores and Research in Motion booked preorders online, which Apple did not allow.
Several gadget reviewers have criticized the tablet for not having BlackBerry ‘s signature email capability, which will be featured in versions to be released later this year. RIM also received negative publicity when co-CEO Mike Lazaridis abruptly ended a BBC interview about the PlayBook last week when a reporter strayed off topic.
Waterloo, Ont.-based Research In Motion Ltd. (TSX:RIM) has said it expects most of its buyers will be businesses.
Tony Chapman, CEO of advertising firm Capital C in Toronto, said he believes RIM is smart to focus on business users and sell its new product as a gadget that will help boost efficiency. He predicts future apps will be those useful to business users, like presentation software, data manipulation, collaboration, e-commerce or video conferencing.
“If they fight a direct strategy to Apple — my tablet and your tablet— and focus on the same target audience, I think they will fail,” he said.
“By dividing and conquering, focusing on being the very best at the business segment, they will succeed because that’s where BlackBerry has been entrenched in the last 10 years.”
At the flagship Sears Canada store in downtown Toronto, James Tetreault, divisional merchandise manager of electronics, said PlayBook sales Tuesday morning were in line with what he expected.
“It’s brand new technology. There’s not the lineup that Apple has had — due to all the PR that RIM has gotten the last few days. But overall, I think the turnout we had today was good,” he said, adding that the store presold over 150 units, which he considered successful for a new technology product.
Sears currently doesn’t sell Apple products, so he could not compare the PlayBook’s first day sales to those of the iPad.
For more information please visit us at: http://www.clearlease.com/Career-Opportunities.html
About Dominion Lending Centres Clearlease
Dominion Lending Centres Clearlease Commercial (DLC Clearlease / Clearlease.com ) is a fully diversified Lease Finance Mortgage Banking Brokerage Company specializing in Equipment Leasing, Automobile Leasing, Residential, Commercial Lending / Mortgage Financing. DLC Clearlease possesses the capability to accommodate financing needs ranging from a small second Home Mortgage to a Multi-Million Dollar Commercial Projects. No mortgage is too small or too large for this integrated Company.
Headquartered in Downtown Vancouver, British Columbia. We’re expanding in Q2, 2011 to Calgary and Edmonton, Alberta! In Q3, 2011 we are expanding in Toronto, Ontario! Dominion Lending Centres Clearlease services clients from Coast to Coast. Our Residential Group has a team of Licensed Mortgage Brokers offering our clients the best terms and rates available in the current market. Our Commercial Funding/Mortgage Group is active across Canada Funding Mortgages in cities such as Toronto, Edmonton, Calgary, Vancouver and Victoria.
You may have recently seen a Dominion Lending advertisement on such media outlets as: Global News, CTV News, CBC Television, Rogers Sportsnet or possibly heard the great Don Cherry, a Canadian Sports legend, discuss Dominion Lending Centres.
Contact:
Dominion Lending Centres Clearlease
HEAD OFFICE, Bentall Two, Suite 900,
555 Burrard Street, Vancouver, BC, V7X 1M8, CANADA.
Mr. A. Pidgeon, Editor in Chief
Tel: (604) 696-1221 ext. 177
eMail: [email protected]
Website: http://www.clearlease.com
News: http://clearlease.com/category/equipment-lease-blog/feed/rss
Twitter: @clearlease
###The launch of the PlayBook by Research In Motion Ltd. (TSX:RIM) not greeted by jostling crowds – Dominion Lending Centres Clearlease
TORONTO – (April 20, 2011) Clearlease.com Reports The launch of the PlayBook tablet by BlackBerry maker Research in Motion was not greeted by jostling crowds of latest-tech-hungry geeks and lineups for the new device at stores could be tallied on one hand.
The stark contrast with the launch of rival Apple’s iPad 2 tablet last month was impossible to miss — marketing hype accelerated in the weeks leading up to the new iPad’s debut and swarms gathered around the block to get their hands on it.
But experts caution that comparing the two devices is like comparing apples to blackberries — they’re both fruit, but for different tastes.
And the lack of hoopla seemed irrelevant to Ian Chan, who was first in line at 6 a.m. outside a Best Buy store in Toronto for the 7 a.m. launch.
“Apple’s really good at marketing and there’s a lot of brand loyalty, I guess, to Apple, with every one of their products — like the iPad or the iPhone — they always generate a lot of good buzz,” said Chan, who works in marketing.
“RIM, I don’t think they’ve done that. I haven’t seen any commercials or anything for the PlayBooks.”
Chan said he thought the PlayBook was worth lining up for because it is smaller than the iPad, which makes it easier to travel with.
Industry experts had predicted lineups for the PlayBook would be short, as the device was available at a wide number of stores and Research in Motion booked preorders online, which Apple did not allow.
Several gadget reviewers have criticized the tablet for not having BlackBerry ‘s signature email capability, which will be featured in versions to be released later this year. RIM also received negative publicity when co-CEO Mike Lazaridis abruptly ended a BBC interview about the PlayBook last week when a reporter strayed off topic.
Waterloo, Ont.-based Research In Motion Ltd. (TSX:RIM) has said it expects most of its buyers will be businesses.
Tony Chapman, CEO of advertising firm Capital C in Toronto, said he believes RIM is smart to focus on business users and sell its new product as a gadget that will help boost efficiency. He predicts future apps will be those useful to business users, like presentation software, data manipulation, collaboration, e-commerce or video conferencing.
“If they fight a direct strategy to Apple — my tablet and your tablet— and focus on the same target audience, I think they will fail,” he said.
“By dividing and conquering, focusing on being the very best at the business segment, they will succeed because that’s where BlackBerry has been entrenched in the last 10 years.”
At the flagship Sears Canada store in downtown Toronto, James Tetreault, divisional merchandise manager of electronics, said PlayBook sales Tuesday morning were in line with what he expected.
“It’s brand new technology. There’s not the lineup that Apple has had — due to all the PR that RIM has gotten the last few days. But overall, I think the turnout we had today was good,” he said, adding that the store presold over 150 units, which he considered successful for a new technology product.
Sears currently doesn’t sell Apple products, so he could not compare the PlayBook’s first day sales to those of the iPad.
For more information please visit us at: http://www.clearlease.com/Career-Opportunities.html
About Dominion Lending Centres Clearlease
Dominion Lending Centres Clearlease Commercial (DLC Clearlease / Clearlease.com ) is a fully diversified Lease Finance Mortgage Banking Brokerage Company specializing in Equipment Leasing, Automobile Leasing, Residential, Commercial Lending / Mortgage Financing. DLC Clearlease possesses the capability to accommodate financing needs ranging from a small second Home Mortgage to a Multi-Million Dollar Commercial Projects. No mortgage is too small or too large for this integrated Company.
Headquartered in Downtown Vancouver, British Columbia. We’re expanding in Q2, 2011 to Calgary and Edmonton, Alberta! In Q3, 2011 we are expanding in Toronto, Ontario! Dominion Lending Centres Clearlease services clients from Coast to Coast. Our Residential Group has a team of Licensed Mortgage Brokers offering our clients the best terms and rates available in the current market. Our Commercial Funding/Mortgage Group is active across Canada Funding Mortgages in cities such as Toronto, Edmonton, Calgary, Vancouver and Victoria.
You may have recently seen a Dominion Lending advertisement on such media outlets as: Global News, CTV News, CBC Television, Rogers Sportsnet or possibly heard the great Don Cherry, a Canadian Sports legend, discuss Dominion Lending Centres.
Contact:
Dominion Lending Centres Clearlease
HEAD OFFICE, Bentall Two, Suite 900,
555 Burrard Street, Vancouver, BC, V7X 1M8, CANADA.
Mr. A. Pidgeon, Editor in Chief
Tel: (604) 696-1221 ext. 177
eMail: [email protected]
Website: http://www.clearlease.com
News: http://clearlease.com/category/equipment-lease-blog/feed/rss
Twitter: @clearlease
###