Dominion Lending Centres Clearlease Reports Younger users driving adoption of smartphones in Canada: survey
VANCOUVER, BC (May 25, 2011) Clearlease Reports Younger users are driving the growing adoption of smartphones and mobile technology in Canada, suggests a report to be released Thursday by the Canadian Wireless Telecommunications Association.
The industry group commissioned a survey of more than 2,000 mobile users over a two-week period in March to assess the state of the industry and how much mobile users are paying attention to new technologies.
The group estimates there are now more than 25 million mobile users in Canada and the younger users especially are ditching their older cellphones for smartphones like BlackBerrys, iPhones and Google Android phones. While only 33 per cent of all those surveyed said they had a smartphone, 48 per cent of 18- to 34-year-old users had a smartphone and 55 per cent of 18- to 24-year-olds had already upgraded.
“The younger group is more interested in these technologies and want to use them and that’s a leading indicator that these technologies will grow,” said association president Bernard Lord.
“We’re moving from just having mobile phones for conversation and voice to truly having broadband mobile Internet accessible to us almost anywhere, anytime.
“They’re the ones that are really driving this change.”
As users migrate over to smartphones they’re also willing to pay monthly fees to take full advantage of the mobile web, the report suggests. About 81 per cent of smartphone users opted for a data plan, compared to the 15 per cent of cellphone users that paid for data.
Just over half of the surveyed smartphone users said they had downloaded apps to their phone, with the average number being 12. While users favoured getting apps for free — only about one in four of a user’s apps were paid for, on average — only 13 per cent said they’d be willing to trade personal information or GPS data to get out of paying.
About 22 per cent of smartphone users said they did some mobile banking, while the rate was 30 per cent for users between 18 and 34.
The association also asked several questions about emerging technologies — including 2D barcodes, location-based marketing and digital wallets — to gauge how fast users may adopt them.
“We wanted to get a sense of what is the awareness of these technologies out there and where do they stand,” said Lord, former premier of New Brunswick. “Some numbers may seem low but for us they’re actually high … showing these technologies are really penetrating the marketplace.”
About 45 per cent of all mobile users said they were aware of 2D barcode technology — which allows users to take a picture of a barcode and then automatically get directed to more information — but only 10 per cent said they had actually tried it.
Around 29 per cent said they were interested in location-based marketing or sites like Facebook Places, which use a phone’s GPS to find nearby businesses offering coupons or deals.
When it came to questions about mobile wallet technology the response was more muted. Only 18 per cent said they were interested in swiping their phone at a check-out instead of paying with cash or a credit card. Once again, users aged 18 to 34 were somewhat more interested, with 27 per cent expressing interest. But users were more willing to swipe a phone for purposes other than making purchases, like for using digital membership cards (31 per cent), transit passes (29 per cent), loyalty point cards (27 per cent) and gift cards (25 per cent).
Video Link: http://youtu.be/f_kk7WJa7Uk
For more information please visit us at: http://www.clearlease.com/Career-Opportunities.html
About Dominion Lending Centres Clearlease
Dominion Lending Centres Clearlease Commercial (DLC Clearlease/Clearlease.com) is a fully diversified Lease Finance Mortgage Banking Brokerage Company specializing in Equipment Leasing, Automobile Leasing, Residential, Commercial Lending/Mortgage Financing. DLC Clearlease possesses the capability to accommodate financing needs ranging from a small second Home Mortgage to a Multi-Million Dollar Commercial Projects. No mortgage is too small or too large for this integrated Company.
Equipment Lease Financing in Vancouver, Surrey, Delta, Richmond, Langley, New Westminster, North Vancouer, West Vancouver, B.C. Also offering Automobile Lease Financing and Mortgage information. Founded by the Pidgeon brothers.
You may have recently seen a Dominion Lending advertisement on such media outlets as: Global News, CTV News, CBC Television, Rogers Sportsnet or possibly heard the great Don Cherry, a Canadian Sports legend, discuss Dominion Lending Centres.
Contact DLC Clearlease.com:
Dominion Lending Centres Clearlease
HEAD OFFICE, Bentall Two, Suite 900, 555 Burrard Street, Vancouver, BC, V7X 1M8, CANADA.
Mr. Alexander Pidgeon, Editor in Chief
Tel: (604) 696-1221 ext. 199
eMail: [email protected]
Website: http://www.clearlease.com
News: http://clearlease.com/category/equipment-lease-blog/feed/rss
Twitter: @clearlease
###
Video Link: http://youtu.be/f_kk7WJa7Uk
VANCOUVER, BC (May 25, 2011) Clearlease Reports Younger users are driving the growing adoption of smartphones and mobile technology in Canada, suggests a report to be released Thursday by the Canadian Wireless Telecommunications Association.
The industry group commissioned a survey of more than 2,000 mobile users over a two-week period in March to assess the state of the industry and how much mobile users are paying attention to new technologies.
The group estimates there are now more than 25 million mobile users in Canada and the younger users especially are ditching their older cellphones for smartphones like BlackBerrys, iPhones and Google Android phones. While only 33 per cent of all those surveyed said they had a smartphone, 48 per cent of 18- to 34-year-old users had a smartphone and 55 per cent of 18- to 24-year-olds had already upgraded.
“The younger group is more interested in these technologies and want to use them and that’s a leading indicator that these technologies will grow,” said association president Bernard Lord.
“We’re moving from just having mobile phones for conversation and voice to truly having broadband mobile Internet accessible to us almost anywhere, anytime.
“They’re the ones that are really driving this change.”
As users migrate over to smartphones they’re also willing to pay monthly fees to take full advantage of the mobile web, the report suggests. About 81 per cent of smartphone users opted for a data plan, compared to the 15 per cent of cellphone users that paid for data.
Just over half of the surveyed smartphone users said they had downloaded apps to their phone, with the average number being 12. While users favoured getting apps for free — only about one in four of a user’s apps were paid for, on average — only 13 per cent said they’d be willing to trade personal information or GPS data to get out of paying.
About 22 per cent of smartphone users said they did some mobile banking, while the rate was 30 per cent for users between 18 and 34.
The association also asked several questions about emerging technologies — including 2D barcodes, location-based marketing and digital wallets — to gauge how fast users may adopt them.
“We wanted to get a sense of what is the awareness of these technologies out there and where do they stand,” said Lord, former premier of New Brunswick. “Some numbers may seem low but for us they’re actually high … showing these technologies are really penetrating the marketplace.”
About 45 per cent of all mobile users said they were aware of 2D barcode technology — which allows users to take a picture of a barcode and then automatically get directed to more information — but only 10 per cent said they had actually tried it.
Around 29 per cent said they were interested in location-based marketing or sites like Facebook Places, which use a phone’s GPS to find nearby businesses offering coupons or deals.
When it came to questions about mobile wallet technology the response was more muted. Only 18 per cent said they were interested in swiping their phone at a check-out instead of paying with cash or a credit card. Once again, users aged 18 to 34 were somewhat more interested, with 27 per cent expressing interest. But users were more willing to swipe a phone for purposes other than making purchases, like for using digital membership cards (31 per cent), transit passes (29 per cent), loyalty point cards (27 per cent) and gift cards (25 per cent).
Video Link: http://youtu.be/f_kk7WJa7Uk
For more information please visit us at: http://www.clearlease.com/Career-Opportunities.html
About Dominion Lending Centres Clearlease
Dominion Lending Centres Clearlease Commercial (DLC Clearlease/Clearlease.com) is a fully diversified Lease Finance Mortgage Banking Brokerage Company specializing in Equipment Leasing, Automobile Leasing, Residential, Commercial Lending/Mortgage Financing. DLC Clearlease possesses the capability to accommodate financing needs ranging from a small second Home Mortgage to a Multi-Million Dollar Commercial Projects. No mortgage is too small or too large for this integrated Company.
Equipment Lease Financing in Vancouver, Surrey, Delta, Richmond, Langley, New Westminster, North Vancouer, West Vancouver, B.C. Also offering Automobile Lease Financing and Mortgage information. Founded by the Pidgeon brothers.
You may have recently seen a Dominion Lending advertisement on such media outlets as: Global News, CTV News, CBC Television, Rogers Sportsnet or possibly heard the great Don Cherry, a Canadian Sports legend, discuss Dominion Lending Centres.
Contact DLC Clearlease.com:
Dominion Lending Centres Clearlease
HEAD OFFICE, Bentall Two, Suite 900, 555 Burrard Street, Vancouver, BC, V7X 1M8, CANADA.
Mr. Alexander Pidgeon, Editor in Chief
Tel: (604) 696-1221 ext. 199
eMail: [email protected]
Website: http://www.clearlease.com
News: http://clearlease.com/category/equipment-lease-blog/feed/rss
Twitter: @clearlease
###
Video Link: http://youtu.be/f_kk7WJa7Uk
Dominion Lending Centres Clearlease Reports Younger users driving adoption of smartphones in Canada: survey
VANCOUVER, BC (May 25, 2011) Clearlease Reports Younger users are driving the growing adoption of smartphones and mobile technology in Canada, suggests a report to be released Thursday by the Canadian Wireless Telecommunications Association.
The industry group commissioned a survey of more than 2,000 mobile users over a two-week period in March to assess the state of the industry and how much mobile users are paying attention to new technologies.
The group estimates there are now more than 25 million mobile users in Canada and the younger users especially are ditching their older cellphones for smartphones like BlackBerrys, iPhones and Google Android phones. While only 33 per cent of all those surveyed said they had a smartphone, 48 per cent of 18- to 34-year-old users had a smartphone and 55 per cent of 18- to 24-year-olds had already upgraded.
“The younger group is more interested in these technologies and want to use them and that’s a leading indicator that these technologies will grow,” said association president Bernard Lord.
“We’re moving from just having mobile phones for conversation and voice to truly having broadband mobile Internet accessible to us almost anywhere, anytime.
“They’re the ones that are really driving this change.”
As users migrate over to smartphones they’re also willing to pay monthly fees to take full advantage of the mobile web, the report suggests. About 81 per cent of smartphone users opted for a data plan, compared to the 15 per cent of cellphone users that paid for data.
Just over half of the surveyed smartphone users said they had downloaded apps to their phone, with the average number being 12. While users favoured getting apps for free — only about one in four of a user’s apps were paid for, on average — only 13 per cent said they’d be willing to trade personal information or GPS data to get out of paying.
About 22 per cent of smartphone users said they did some mobile banking, while the rate was 30 per cent for users between 18 and 34.
The association also asked several questions about emerging technologies — including 2D barcodes, location-based marketing and digital wallets — to gauge how fast users may adopt them.
“We wanted to get a sense of what is the awareness of these technologies out there and where do they stand,” said Lord, former premier of New Brunswick. “Some numbers may seem low but for us they’re actually high … showing these technologies are really penetrating the marketplace.”
About 45 per cent of all mobile users said they were aware of 2D barcode technology — which allows users to take a picture of a barcode and then automatically get directed to more information — but only 10 per cent said they had actually tried it.
Around 29 per cent said they were interested in location-based marketing or sites like Facebook Places, which use a phone’s GPS to find nearby businesses offering coupons or deals.
When it came to questions about mobile wallet technology the response was more muted. Only 18 per cent said they were interested in swiping their phone at a check-out instead of paying with cash or a credit card. Once again, users aged 18 to 34 were somewhat more interested, with 27 per cent expressing interest. But users were more willing to swipe a phone for purposes other than making purchases, like for using digital membership cards (31 per cent), transit passes (29 per cent), loyalty point cards (27 per cent) and gift cards (25 per cent).
Video Link: http://youtu.be/f_kk7WJa7Uk
For more information please visit us at: http://www.clearlease.com/Career-Opportunities.html
About Dominion Lending Centres Clearlease
Dominion Lending Centres Clearlease Commercial (DLC Clearlease/Clearlease.com) is a fully diversified Lease Finance Mortgage Banking Brokerage Company specializing in Equipment Leasing, Automobile Leasing, Residential, Commercial Lending/Mortgage Financing. DLC Clearlease possesses the capability to accommodate financing needs ranging from a small second Home Mortgage to a Multi-Million Dollar Commercial Projects. No mortgage is too small or too large for this integrated Company.
Equipment Lease Financing in Vancouver, Surrey, Delta, Richmond, Langley, New Westminster, North Vancouer, West Vancouver, B.C. Also offering Automobile Lease Financing and Mortgage information. Founded by the Pidgeon brothers.
You may have recently seen a Dominion Lending advertisement on such media outlets as: Global News, CTV News, CBC Television, Rogers Sportsnet or possibly heard the great Don Cherry, a Canadian Sports legend, discuss Dominion Lending Centres.
Contact DLC Clearlease.com:
Dominion Lending Centres Clearlease
HEAD OFFICE, Bentall Two, Suite 900, 555 Burrard Street, Vancouver, BC, V7X 1M8, CANADA.
Mr. Alexander Pidgeon, Editor in Chief
Tel: (604) 696-1221 ext. 199
eMail: [email protected]
Website: http://www.clearlease.com
News: http://clearlease.com/category/equipment-lease-blog/feed/rss
Twitter: @clearlease
###
Video Link: http://youtu.be/f_kk7WJa7Uk